There are tons of badges floating around out there on the Internet, and most site owners are too busy running their businesses to differentiate between all of them.There are various website badges like customer service badges, SSL certificates, privacy badges, security seals, shopping guarantees, and more—and all of them say different things to your customers.
If you have a badge, or you’re thinking about getting one, it can be confusing to figure out what does what, but it’s important.
Why? Because the last thing you want to do is clutter up your site and spend your budget on badges that don’t help your site or worse—hurt it. Which, well, defeats the whole point. It’s better to choose fewer badges that are highly impactful for your visitors.
So without further ado, here are the different types of badges that exist—what they do, what they don’t do, and what you need to have to make people convert.
Customer Service Badges
What they do: These badges show ratings of shipping and customer service interactions with customers, indicating if a business has good track record. They’re especially useful for lesser known sites.
What they don’t do: They don’t address a majority of consumer’s biggest concern—security. More than customer service, consumers are worried about their identity and financial information being compromised.
What they do: Shopping guarantees reassure users that even if the online merchant does not or cannot deliver on their end of the bargain, they won’t lose money. For example, if you place an order at an online shoe store and the shipment doesn’t arrive, you’ll be covered by the providers of the guarantee.
What they don’t do: This protection is all about one thing: a shopper’s money. And while it’s important, a shopping guarantee does nothing for the security of a website. A site could have a guarantee and still be hacked, or full of malware, or not have a valid SSL certificate—exposing you to identity theft.
What they do: Privacy badges are ways for sites to remind visitors that the site they’re on won’t share or sell their personal information. As consumers grow wary of web companies using their personal data for profit, this is a great way to remind them you’re one of the good guys.
What they don’t do: Like shopping guarantees, privacy badges have almost nothing to do with web security. A site that won’t share your info can still easily be hacked, and your identity can end up in a stranger’s hands anyway.
What it does: SSL is a way data is encrypted so it can be sent safely across networks. Probably the most common security badge, an SSL certificate lets visitors know that data they send (usually by forms, such as for credit cards or email addresses) follows this standard, and is secure.
What it doesn’t do: Everything else. SSL certificates only say that the data sent from this site is encrypted. That’s it. Sites that have only an SSL certificate may still have malware, viruses, malvertisements, phishing, and more. They don’t check to see if the website is secure.
Blogs : mcafee.com/activate